Privacy policy

Effective date: 27 September 2026

This policy explains what information Plumb Daily collects and what happens to it. It covers the Plumb Daily app for iPhone and Mac, and this website, plumbdaily.com. It follows the Australian Privacy Principles in the Privacy Act 1988.

The short version

  • The app has no account, no ads, no analytics and no tracking.
  • There are no Plumb Daily servers. Your photos stay on your devices and in your own iCloud, where I can't see them.
  • This website counts visits without cookies.
  • If you join the waitlist, I keep your email address only to tell you when the app launches. I'll delete it whenever you ask.

Who runs Plumb Daily

Plumb Daily is made by Matthew Sweet and published by Platform21, an Australian business. In this policy, I, me and my mean Platform21 and Matthew.

Contact me about privacy at support@plumbdaily.com.

The Plumb Daily app

What the app collects

The app itself never sends anything to me. Plumb Daily has:

  • no account or sign-up
  • no ads
  • no analytics, tracking or crash-reporting tools of its own
  • no Plumb Daily servers – the app never sends your photos or any other data to me
  • no sharing of your data with anyone else

Apple can pass on some limited beta and crash information. That's set out below, under what Apple shares with me.

Your photos and videos

Plumb Daily does all its image work on your device. That includes the stencil outline, the alignment and the video rendering.

Your scenes, photos and moments are stored:

  • in the app, on your iPhone or Mac
  • in your Photos library, once you allow Plumb Daily to save there
  • in your own iCloud account, if you turn on iCloud sync

iCloud sync uses Apple's CloudKit private database, which belongs to your iCloud account. Only you can see it. I can't open, read or download anything in it. Apple stores this data under Apple's privacy policy, and it counts against your iCloud storage.

Moment videos don't sync through CloudKit – only a preview frame does. On the Mac, the app can fetch a moment's video from your own iCloud Photos library, or you can link the file by hand.

Permissions the app asks for

Plumb Daily asks your permission before it uses:

  • Camera – to take photos and record moments.
  • Photos – to save each photo to your library and, if you choose, keep an album for each scene. On the Mac, it asks when you first fetch a moment's video from your Photos library.
  • Notifications – for a scene's daily reminder, and only if you turn one on.

It never asks for your microphone or your location. Moments you record in the app are video only, with no sound. You can change any permission at any time in your device's settings.

Daily reminders

Reminders are local notifications. Your iPhone schedules them itself, and nothing is sent from a server.

Deleting your data

Deleting a scene removes it and the app's copies of its photos. With iCloud sync on, the scene is also removed from your other devices.

Photos already saved to your Photos library stay there, and you manage them in Photos. Deleting the app removes what it stores on that device. It doesn't remove your Photos library copies or your synced iCloud data.

What Apple shares with me

Apple runs the App Store and TestFlight, its app for testing apps before release. Apple may share some information with me under its own terms:

  • If I invited you to the TestFlight beta, I have the name and email address I used to invite you.
  • TestFlight passes on any feedback, screenshots and crash reports you choose to send. It also shows me basic figures for each tester, such as how many sessions and crashes you've had.
  • If you've agreed on your device to share analytics with app developers, Apple may send me crash reports and overall App Store figures. These don't identify you.

I use this information only to fix problems and improve the app.

This website

Visitor statistics

This site uses Cloudflare Web Analytics to count page views, see which pages people read and see which sites send visitors here.

It sets no cookies and stores nothing in your browser. It doesn't fingerprint you by your IP address or browser details. I see totals only, never a record of you.

The site doesn't use cookies to track you or show you ads. That's why you won't see a cookie banner here.

Hosting

Cloudflare hosts this website. Like any web host, it handles technical details such as your IP address to deliver pages and protect the site from attacks.

The waitlist

When you join the waitlist, you give me your email address. Here's what happens to it:

  • It's stored in a database in my own Cloudflare account, with the date you joined.
  • I use it only to tell you Plumb Daily has launched.
  • I don't sell it, and I don't share it with a mailing-list company or anyone else.
  • I delete it whenever you ask. Email support@plumbdaily.com from the address you signed up with.

The waitlist asks for your email address only – not your name or anything else.

Bot checks on the waitlist

Cloudflare Turnstile checks each sign-up to stop bots filling the list with fake addresses. It runs small checks in your browser.

To tell people from bots, Turnstile looks at technical signals such as your IP address and browser details. Cloudflare uses these signals to detect bots and to improve its bot detection. Cloudflare's Turnstile privacy addendum has the details.

Support email

If you email me, I receive your email address and whatever you write. I use it only to answer you, and it stays in my business email account.

Where your information is stored

Cloudflare is a United States company with data centres around the world. Waitlist and website data may be stored or processed outside Australia, including in the United States.

Your iCloud data is stored by Apple under Apple's own policy.

Keeping your information safe

Only I have access to the waitlist database. I keep as little as possible: an email address and the date it was added.

Seeing, correcting or deleting your information

You can ask to see the information I hold about you, correct it or delete it. Email support@plumbdaily.com and I'll act on your request.

Your app data isn't with me. It's on your devices and in your own iCloud, so you manage it there.

Complaints

If you think I've mishandled your information, email support@plumbdaily.com. I'll reply within 30 days.

If you're not happy with my reply, you can complain to the Office of the Australian Information Commissioner.

Changes to this policy

If the app or this website changes how it handles information, I'll update this policy first. The new version will appear here with a new effective date.

Contact

Questions about privacy? Email support@plumbdaily.com.

For help using the app, the Plumb Daily support page answers the most common questions. The terms of use cover the rest of the rules for the app and this site.